Buckle Up

A count of Rolex doing the Ferrari thing (trying to curb customizers)

Jul 17 • Octavio

June 2026

irony

Two industries built on superlatives, both arriving — pedaling side by side — at the same cliff.

Jun 29 • Octavio

The Tourbillon and the Terminator

Haute horlogerie meets artificial intelligence — and rediscovers the smartwatch's original sin in the process.

Jun 9 • Octavio

May 2026

Madness

There's a particular kind of madness loose in luxury right now: four years to build a watch that does what a $12 Casio does, and the iPhone designer…

May 29 • Octavio

Royal Flop: the AP x Swatch Collab

The era of pocket-watch-shaped Labubus for grown men with disposable income has arrived.

May 20 • Octavio

March 2025

Wrist Candy? A Guide to Watch-World Slang and Jargon

Your Go-To Glossary to Navigating Watch Enthusiast Slang.

Mar 12, 2025 • Octavio

December 2024

Underdog Watch: Is This the Ultimate 300€ Gift for Christmas?

Champagne looks on a beer budget? This sub-300 Euro watch has me impressed.

Dec 17, 2024 • Octavio

Asymmetry in Motion

ALL Mirage Prussian Blue 38mm Are Sold Out Until 2025: A Collector’s Dream

Dec 2, 2024 • Octavio

November 2024

Hyperwatch Highlight: Girard-Perregaux's La Esmeralda Tourbillon

Seeking unparalleled aesthetics? This $500K custom-made masterpiece awaits your order.

Nov 25, 2024 • Octavio

Gold, Glory, and $400K Later

Twelve Knights and a Yacht-Sized Statement. No other than Roger Dubuis latest release: Knights of the Round Table, Merlin the omniscient edition.

Nov 16, 2024 • Octavio

A Legendary Nautilus for Charity

Returning Icon: Patek Philippe’s One-of-a-Kind 5711 Nautilus to Spark Global Bids for Children Action

Nov 6, 2024 • Octavio

October 2024

What Exactly Is That on Your Wrist? This watch redefines the Future of Digital Luxury

It costs CHF 27 000 to blur the line between the physical and digital. We're talking about the Endeavour Centre Seconds Genesis from H. Moser & Cie…

Oct 26, 2024 • Octavio