The Elephant in the Room

What’s wrong about $169 Rolex Daytona’s hidden in plain sight.

Sep 8

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July 2026

Buckle Up

A count of Rolex doing the Ferrari thing (trying to curb customizers)

Jul 17 • Octavio

June 2026

irony

Two industries built on superlatives, both arriving — pedaling side by side — at the same cliff.

Jun 29 • Octavio

The Tourbillon and the Terminator

Haute horlogerie meets artificial intelligence — and rediscovers the smartwatch's original sin in the process.

Jun 9 • Octavio

May 2026

Madness

There's a particular kind of madness loose in luxury right now: four years to build a watch that does what a $12 Casio does, and the iPhone designer…

May 29 • Octavio

Royal Flop: the AP x Swatch Collab

The era of pocket-watch-shaped Labubus for grown men with disposable income has arrived.

May 20 • Octavio

March 2025

Wrist Candy? A Guide to Watch-World Slang and Jargon

Your Go-To Glossary to Navigating Watch Enthusiast Slang.

Mar 12, 2025 • Octavio

December 2024

Underdog Watch: Is This the Ultimate 300€ Gift for Christmas?

Champagne looks on a beer budget? This sub-300 Euro watch has me impressed.

Dec 17, 2024 • Octavio

Asymmetry in Motion

ALL Mirage Prussian Blue 38mm Are Sold Out Until 2025: A Collector’s Dream

Dec 2, 2024 • Octavio

November 2024

Hyperwatch Highlight: Girard-Perregaux's La Esmeralda Tourbillon

Seeking unparalleled aesthetics? This $500K custom-made masterpiece awaits your order.

Nov 25, 2024 • Octavio

Gold, Glory, and $400K Later

Twelve Knights and a Yacht-Sized Statement. No other than Roger Dubuis latest release: Knights of the Round Table, Merlin the omniscient edition.

Nov 16, 2024 • Octavio

A Legendary Nautilus for Charity

Returning Icon: Patek Philippe’s One-of-a-Kind 5711 Nautilus to Spark Global Bids for Children Action

Nov 6, 2024 • Octavio